Specialized Brand Work
Client: Specialized Bicycle Components
Roles: Associate Art Director, Lead Designer
Creative Direction: Pete Panciera
Art Direction: Walton Brush III, Joni Hasel
Photography: Yossiel Rodrigez, Etienne Schoeman,
Jeff Clark
2 years as a lead designer on the specialized brand design team. 20+ product launches. Dozens of shoots. Countless hours of pitching creative concepts. 30 plus decks. Thousands of tickets completed. One bicycle crash. 10-20 of the most talented people ive ever had the pleasure of working with! Skills and ways of working that I will use for a lifetime! Im unsure how to share this work as theres just so much Im truly proud of so heres a sort of best of. Shout out to the greatest design team ive ever been a part of!!!!!